They can not be mixed or formed by any combination of any color.
But over the years, the color circle has evolved into the color wheel, which presents a larger range of colors and, more importantly, the relationship between primary, secondary and tertiary colors. The traditional color wheel, called the color circle, was based on red, yellow and blue. Simply click the link and make a copy of the document to start building your own brand style guide.Ĭolor theory is based on the principal guidance of color mixing and the visual effect of a specific color combination by use of a color wheel.
However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post to include additional information on color theory and how it relates to your branding, as well as tools to help pick the perfect colors for your website or another online project.Īs you go through this post, our brand style guide template might help you to build up or reinforce your brand colors and style. Choosing an effective color scheme for your business website can be a difficult decision.
